Sunrise General Store

Located on Highway 273 just past the Sunrise Park Lodge, the Sunrise General Store is your first stop on your mountain adventure. Featuring a full convenience and outdoors store, with snacks, drinks, camping equipment, fishing accessories, and more. We also offer permits for fishing, camping, boating, and other outdoor recreation on the White Mountain Apache Reservation.


Wednesday – Thursday
8:30 am to 4:30 pm

Friday – Saturday
8:30 am to 5:30 pm

8:30 am to 3:00 pm

Your Adventure Stop

The Sunrise General Store is the most convenient stop on your way into the mountains. We offer all the essentials and accessories for a never-ending adventure:

Fishing Gear

Lures | Bait | Bobbers | Nets | Buckets | Tackle Boxes

Camping Gear

Blankets | Tents | Air Mattress | Sleeping Bags | Camping Chairs | Tarps | Lights | Firewood | Charcoal

RV Accessories

Wheel Chocks | Electrical Adapters | Bulbs | Sewer Hoses


Fishing, Boating, Camping, etc. More information below


Fishing Permits

Adults – $9.00 per day
(limited to one pole, one line; 5 fish per day)
Juvenile (10 – 14 years old) – $3.00 per day
(limited to one pole, one line; 3 fish per day)
Kids (9 & under) – $3.00
Must be purchase with an adult permit. (limited to one pole, one line; 3 fish per day)

Adults Annual – $100.00
Juvenile Annual – $32.00

Special Use Permit for Black River & Salt River – $20.00
Special Use Permit for Pacheta Falls – $30.00

Camping Permits

Daily – $9.00 per day
Monthly – $200.00 per month

Boating Permits

Daily – $5.00 per day, per boat

Outdoor Recreational Permits

Daily – $9.00 per day

Address & Directions


Located 4 miles down Highway 273 from Highway 260

Get Directions
Sunrise General Store Fishing and Camping Rack
Sunrise General Store Gear
Sunrise General Store RV Supplies